Bachelor of Science in Marketing
Abilene Christian University

Program Details

Effective marketing is critical for businesses to remain relevant and competitive in today’s complex marketplace. A Bachelor of Science in Marketing gives you the skills to evaluate and utilize changing technologies to maximize your organization’s value.

The curriculum of this online Marketing degree centers around the core principles and strategies of business marketing. Coursework allows students to gain a deep understanding of consumer behavior as well as the economic, legal, and social environment of global business. Students also study innovation and trends in digital marketing.

Graduates can pursue roles such as:

  • Marketing manager
  • Sales representative
  • Brand/product manager
  • Public relations specialist
  • Market research analyst
  • Social media manager
  • Data analyst

Learning Pace


% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

Abilene Christian University is accredited by:

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Application Requirements

Official High School Transcript/GED Score

Restricted States

Alabama, Alaska, Arkansas, Colorado, Connecticut, Delaware, District of Columbia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Oregon, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, Vermont, Washington, West Virginia, Wisconsin, Wyoming, US Territories, International, Puerto Rico, U.S. Virgin Islands, Guam, Northern Mariana Islands, American Samoa