Find out more about Bachelor of Science in Marketing / Integrated Marketing Communications

Program Details

The online Bachelor of Science in Marketing with a concentration in Integrated Marketing Communications from Post University combines business with advanced communication skills.  Offering a comprehensive overview of marketing principles and practices, this program teaches traditional marketing elements including advertising, sales promotion, public relations, and direct marketing.  As a result, you are prepared to deliver a powerful, persuasive, and unified message to support organizations or products in order to provide meaningful and measurable results.  

In addition to the Integrated Marketing Communications focus, this degree also studies Marketing by itself so students understand current marketing theory and best practices.  You will be able to identify and satisfy consumer needs creatively and consistently while also using and understanding technology in the marketing field.  Graduates are skilled in:

• Selling
• Advertising
• Retailing
• Marketing
• Market Research

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