Find out more about Bachelor of Science in Marketing

Program Details

Wilmington University offers the online BS in Marketing. This program is designed for students who desire to pursue any of the many careers in the field of marketing. It focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.

The program includes a general overview of the following areas: 

• service and business-to-business market planning
• integrated marketing communication
• social media marketing
• physical distribution
• consumer behavior
• global marketing
• consumer
• and more

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