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Bachelor of Science in Marketing Management

Program Details

The B.S. in Marketing Management is designed for experienced marketing professionals, entrepreneurs, and career changers looking to jumpstart a marketing career with the knowledge and skills to help grow businesses. In addition to a broad business education, this program will equip you with expert knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles.

Western Governors University is:

  • Challenging—The ideal student is a motivated self-starter who can commit at least 15 to 20 hours per week to their studies.
  • Accredited—Western Governors University is regionally accredited.
  • Affordable and Nonprofit—Tuition is less than half the cost of other reputable online universities. Your tuition goes toward your education, not to shareholders.
  • Competency Based—An innovative learning model, designed for adult learners like you, that measures learning, not time spent in class.
  • Respected—Your degree coursework is relevant and up-to-date because it’s designed and developed in collaboration with industry experts.
  • Flexible and Online—With no set class times, you can log in and learn anytime, anywhere.


This program consists of 35 total courses.

Admission requirements:

  • Have earned a high school diploma or GED
  • Official transcripts of all prior academic work completed at community colleges, colleges, or universities you’ve attended
  • Be at least 16 years of age
  • Meet any program-specific admissions requirements
  • Interview with a WGU Enrollment Counselor

Accreditation & Licensing

Western Governors University is the only university to have received simultaneous accreditation by four regional accrediting commissions. Currently, WGU's "home" accrediting commission is the Northwest Commission on Colleges and Universities, the same organization that accredits such leading institutions as the University of Washington, University of Oregon, University of Utah, Brigham Young University, and other public and private colleges.
WGU is the first online university to receive NCATE accreditation for its degree programs that lead to teacher licensure from the National Council for the Accreditation of Teacher Education (NCATE). 
WGU’s Health Informatics program is accredited by the Commission on Accreditation for Health Informatics and Information Management Education (CAHIIM). WGU's nursing programs are CCNE accredited  (CCNE, One Dupont Circle, NW, Suite 530, Washington DC 20036, 202-867-6791).