Find out more about Bachelor of Business Administration / Marketing

Program Details

Prepare for a career in sales, advertising, public relations, distribution, and more with the Bachelor of Business Administration in Marketing degree online. This rigorous academic program is built around the four P’s of marketing: product, pricing, place of distribution, and promotion. The curriculum builds practical skills, combining marketing fundamentals and a strong business foundation, and offering courses in such areas as accounting, advertising, communications, economics, statistics, technology, and more. Students learn to strategize, plan, and launch digital and traditional marketing campaigns; understand the consumer decision-making process; conduct and analyze market research; and understand marketing practices in various industries.

Benefit from an online learning environment designed specifically for the adult student.

• Faculty with real-world knowledge
• Online resources, such as tutoring, career services and more
• Accelerated learning opportunities
• Synchronous class sessions

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