Graduate Certificate in Brand & Product Marketing
Walden University

Program Details

In Brand and Product Marketing, you will be exposed to ways to reach, engage, and influence consumers in meaningful ways and effectively differentiate your product and brand from the competition. Through your coursework, you will have an opportunity to develop, execute, and evaluate comprehensive marketing plans; forecast, measure, and analyze marketing performance; and create targeted campaigns that best position your product in customers’ minds. The program covers topics such as market segmentation, product lifecycle, consumer demand and pricing, brand positioning, performance metrics, competitive analysis, and much more.

Requirements

  • Admission requirements vary

School Accreditation Statement

The Higher Learning Commission