Help your business stand out in a competitive marketplace with a Graduate Certificate in Brand and Product Marketing. This program from Walden University shows professionals ways to reach, engage, and influence consumers.
Students have the opportunity to develop, execute, and evaluate comprehensive marketing plans. The curriculum includes studies of market segmentation, product life cycle, consumer demand and pricing, brand positioning, performance metrics, competitive analysis, and much more. Credits from the certificate program can transfer directly into Walden’s online master’s of Marketing degree.
Courses include topics such as:
- Brand and product management
- Optimizing marketing performance
- From marketing strategy to execution
- Admission requirements vary
School Accreditation Statement
The Higher Learning Commission