Find out more about Bachelor of Science in Business Administration / Marketing

Program Details

Walden University offers a Marketing concentration within its online bachelor’s degree in Business Administration program. Students will explore a broad base of business-related classes, as well as courses focused on marketing skills.

Organizations ranging from local businesses to global corporations need employees skilled in managing marketing resources. Students in this Marketing degree online program gain the ability to design and carry out high-return, cost effective marketing plans, including both traditional and digital products. Classes examine theories and concepts such as consumer behavior, customer relationship management, channels of distribution, and the marketing mix.

Topics studied in this degree program include:

• Global marketing
• Data science
• Strategic services marketing
• Business statistics
• Microeconomics

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