Find out more about Bachelor of Business Administration / Marketing

Program Details

The Bachelor of Business Administration in Marketing degree from the University of West Alabama opens the door to unlimited career opportunities in one of today’s most dynamic fields. The constant advancements of social media and technology bring new opportunities for growth in the marketing industry and create an increasingly high demand for marketing professionals. With this ACBSP-accredited program, you’ll gain the career-ready skills and expert knowledge it takes to stand out in the field and qualify for diverse employment opportunities.

All courses for UWA’s marketing degree are taught by industry experts who incorporate their marketing experience into each lesson. Supported by their expert knowledge and careful instruction, you’ll explore consumer behavior and build skills for product branding, sales, effective advertising and public relations. You’ll also examine techniques of marketing management and gain hands-on experience with the latest marketing software and technical equipment.

This program offers four unique areas of emphasis: comprehensive marketing, event marketing, professional sales and sport marketing. When you complete the program, you’ll graduate with the academic credentials to advance your education further with a master’s degree or begin your career through a number of positions. Many graduates of this program find success through roles including marketing manager, advertising specialist, purchasing agent, wholesale buyer, merchandise manager, marketing research analyst, social media manager, public relations specialist and fundraising manager.

% Online