Certificate in eMarketing
The University of Virginia in Charlottesville, Virginia offers a Certificate in eMarketing. The curriculum is 15 credits, and there are a total of 5 courses required. The program may be completed in 12 months. This certificate program may be ideal for marketing professionals who want to build their credentials in eMarketing. Students will learn how to effectively use integrated web, email, and database technologies in eMarketing, in order to acquire and retain a larger customer base. This program is only open to students who have earned an undergraduate degree.
The curriculum is based off of the current shifting demands in the market. Students may learn how to effectively use customer-metric marketing techniques, as well as, personalized marketing techniques. Upon successful completion of the certificate program, students may be prepared for positions in marketing, advertising, and public relations.
The required courses include the following: eMarketing Tools & Techniques, Strategic Database Marketing, and Customer Relationship Management. The remaining credit hours are to be completed with electives, and students must select two of these electives. The elective courses include the following: Legal Aspects of eMarketing, Web Marketing, Social & New Media eMarketing, Mobile Marketing Strategies, and Introduction to Project Management.
Delivery Format:100% Online
Individuals who have completed an undergraduate degree are invited to apply.
Accreditation & Licensing
Southern Association of Colleges and Schools, Commission on Colleges
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