Program Overview

The University of Virginia in Charlottesville, Virginia offers a Certificate in eMarketing. The curriculum is 15 credits, and there are a total of 5 courses required. The program may be completed in 12 months. This certificate program may be ideal for marketing professionals who want to build their credentials in eMarketing. Students will learn how to effectively use integrated web, email, and database technologies in eMarketing, in order to acquire and retain a larger customer base. This program is only open to students who have earned an undergraduate degree.

The curriculum is based off of the current shifting demands in the market. Students may learn how to effectively use customer-metric marketing techniques, as well as, personalized marketing techniques. Upon successful completion of the certificate program, students may be prepared for positions in marketing, advertising, and public relations.

The required courses include the following: eMarketing Tools & Techniques, Strategic Database Marketing, and Customer Relationship Management. The remaining credit hours are to be completed with electives, and students must select two of these electives. The elective courses include the following: Legal Aspects of eMarketing, Web Marketing, Social & New Media eMarketing, Mobile Marketing Strategies, and Introduction to Project Management.

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    Program Details

    Degree Level: Certificate

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Southern Association of Colleges and Schools, Commission on Colleges

    Requirements

    Individuals who have completed an undergraduate degree are invited to apply.

    School Overview

    The University of Virginia, commonly referred to as UVA, is a public research university that was founded in 1819 by Thomas Jefferson, the third president of the United States. Jefferson, who is known as the father of the university was UVA’s first president, and served on the universities original governing board, which was known as the Board of Visitors, along with James Monroe and James Madison.

    UVA offers bachelor's, master's and doctoral degrees, as well as educational specialist and professional degrees. The university’s schools and colleges include:

    • Frank Batten School of Leadership and Public Policy
    • College and Graduate School of Arts and Sciences
    • Curry School of Education
    • Darden School of Business
    • Mcintyre School of Commerce
    • School of Architecture
    • School of Continuing and Professional Studies
    • School of Engineering and Applied Science
    • School of Law
    • School of Medicine
    • School of Nursing
    • College at Wise

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