Program Overview

University of Nebraska offers a Master of Arts in Journalism and Mass Communications for students interested in advanced career opportunities in writing and investigation for a media source, such as newspaper and print, television, and online sources such as blogs or online news sources. Students will study traditional journalism and print, as well as the professional knowledge necessary to function in online and non-traditional media sources. Students will study writing and production skills in news, information, public affairs, and multimedia storytelling that can be applicable in a variety of professions.  

Individuals will cover the techniques, media outlets, and ethics and laws associated with journalism. Classes include mass media issues and ethics, multi-platform journalism, media management, professional projects, mass media theory, mass media research, government and the media, master’s thesis, advertising and public relations research, strategic communications advertising issues and strategies, advertising management, consumer behavior, e-marketing, strategic product management, leadership communication, theories of organizational communication, and rhetorical theory.

Students will learn the techniques as well as ethical and investigative standards for journalists in order to develop the professional qualifications of a journalist.  These qualifications include but are not limited to: the ability to demonstrate an understanding of the interactive nature of the Internet as it pertains to professional journalistic practices and the journalism media industry, to apply emerging theory, skills and practices of journalism as they pertain to all areas of media and society, and to demonstrate the integration of biblically-based content and the development of their worldview as it pertains to and implicates their professional journalistic skills, practices and leadership within their communities.

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    Program Details

    Degree Level: Master

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    North Central Association of Colleges and Schools, The Higher Learning Commission


    To participate in this program the student must have a bachelor’s degree in journalism and mass communications or related area from an accredited institution.

    School Overview

    The University of Nebraska - Lincoln has been in the distance education business for more than 100 years. The Lincoln campus, located in Lincoln, Nebraska, was chartered by the legislature in 1869 as a land-grant university. Since 1909, distance education became a part of the school, providing opportunities to individuals with a lack of local options for education. The paper-based correspondence courses of the 20th Century eventually evolved into the online distance education programs of today - offering the same quality and rigor of on-campus counterparts.

    Programs extend from bachelor's programs, to graduate opportunities, including several different doctoral degrees. Studies range from science and business, to education and human services. Programs are offered completely online, in addition to blended formats.


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