Find out more about Master of Business Administration / Marketing

Program Details

The days of printed newspaper ads are long gone and have been replaced with one-click ordering.  To stay on top of today’s consumer behavior and the digital marketplace, consider an online MBA in Marketing from the University of Massachusetts- Lowell.  Offered by the Manning School of Business, this graduate program will help you strategically develop marketing campaigns that integrate the latest trends in market research and competitive analysis.  Electives within this concentration are likely to be:

• Market research
• International marketing
• New product development
• Sales management
• Digital marketing
• Sustainable/green marketing

The Manning MBA in Marketing is offered 100% online, giving you the flexibility to learn around your outside obligations. You can earn your degree in as little as 18 months with accelerated courses, positioning yourself for faster career advancement.  Or, you can study at a slower pace with part-time classes if you need to more balance in your schedule. UMass-Lowell allows you five years to complete your online MBA.

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