Bachelor of Business Administration / Marketing
University of Massachusetts Global

Program Details

University of Massachusetts Global offers an online Bachelor of Business Administration with a concentration on Marketing. Marketing is the science behind driving leads to sales. Graduates are equipped to create critical avenues to both retain clients and ensure a constant flow of new customers. The specialized coursework covers subjects such as:

  • Marketing research
  • Consumer behavior
  • International marketing
  • Advertising and promotional strategy

% Online

100% Online

School Accreditation & Licensing

University of Massachusetts Global is accredited by:

WASC Senior College and University Commission (WSCUC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Recommended GPA

2.0 or above (4.0 scale)

Application Requirements

Official High School Transcript/GED Score

Additional Info

  • 12 or more transferable baccalaureate level credits or the equivalent recommended