Master of Business Administration / Marketing
University of Massachusetts-Amherst

Program Details

In a dynamic global marketplace, getting your product to stand out to consumers can be daunting and overwhelming with social media and digital marketing efforts.  Learn how to navigate the digital marketing world and strategically position your service or company, with an online MBA in Marketing from the University of Massachusetts-Amherst.  The Isenberg School of Management offers this MBA focus that will give you a broad foundation in business upon which to enahnce your knowledge and marketing skills.  You will learn how to create successful marketing campaigns and understand consumer behavior.  Focus electives may include:

  • Services marketing management
  • Rethinking ecommerce
  • Ecommerce logistics
  • Fundamentals of product marketing
  • Consumer sales strategies

The Isenberg MBA offers you optimal flexibility in learning, as a working professional.  With courses offered 100% online, you can study when the opportunity presents itself, around your hectic career and personal schedules.  Your online classes encompass the identical curriculum and experienced instructors as on-campus coursework.

Requirements

  • Bachelor's degree
  • Personal Essay
  • Official transcripts
  • Two letters of recommendation
  • Resume/CV
  • GMAT or GRE test scores (waivers for qualifying students)
  • Have at least 3-5 years of experience in their field
  • Additional foundation courses may be required

School Accreditation Statement

New England Commission of Higher Education