Master of Business Administration / Marketing
University of Massachusetts-Amherst

Program Details

In a dynamic global marketplace, getting your product to stand out to consumers can be daunting and overwhelming with social media and digital marketing efforts.  Learn how to navigate the digital marketing world and strategically position your service or company, with an online MBA in Marketing from the University of Massachusetts-Amherst.  The Isenberg School of Management offers this MBA focus that will give you a broad foundation in business upon which to enahnce your knowledge and marketing skills.  You will learn how to create successful marketing campaigns and understand consumer behavior.  Focus electives may include:

  • Services marketing management
  • Rethinking ecommerce
  • Ecommerce logistics
  • Fundamentals of product marketing
  • Consumer sales strategies

The Isenberg MBA offers you optimal flexibility in learning, as a working professional.  With courses offered 100% online, you can study when the opportunity presents itself, around your hectic career and personal schedules.  Your online classes encompass the identical curriculum and experienced instructors as on-campus coursework.

% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

School Accreditation & Licensing

University of Massachusetts-Amherst is accredited by:

New England Commission of Higher Education (NECHE)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Admission Tests


Application Requirements

Official College Transcript(s), Recommendation/Reference Letter(s), Resume/CV, Statement of Purpose/Intent

Additional Info

  • Applicants should have at least 3-5 years of experience in their field.