University of Maryland-University College

3501 University Blvd East, Adelphi, MD 20783-8010

Program Details

University of Maryland at University College offers a Certificate in Public Relations for students and professionals in business whose careers involve marketing or acting as public speakers for firms. Students will learn about public relations theory, including legal and ethical issues which public relations managers are responsible for, and the analytic and creative skills necessary to function in the profession. Students will study the role of internet and networked communications, including social media in order to develop an understanding of traditional and contemporary communication avenues.

Students will develop an understanding of roles and responsibilities of public relations management in conjunction with related issues in marketing. Those classes include orientation to graduate studies at UMUC, marketing management, legal and ethical issues in global communications, public relations theory and practice, public relations techniques, and crisis communications management.

Through this certification program, students demonstrate their qualifications in the theory and practice of public relations management. These qualifications include but are not limited to the ability to demonstrate an understanding of the fundamental principles of marketing, including the 4 P’s, to demonstrate proficiency in fundamental business principles and practices that allow for firms to operate in domestic and global markets, to demonstrate critical-thinking and analysis skills to develop marketing solutions, to analyze ethical issues that impact business decisions from economic, political, legal, and social perspectives, and to evaluate the application of technology as a strategy for competitive advantage in business.

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    Program Overview

    • Degree Level:
      Certificate
    • Delivery Format:
      100% Online
    • Completion Time:
      12

    Requirements

    Undergraduate degree

    Accreditation & Licensing

    Middle States Commission on Higher Education

    Affordability

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