University of Maryland-University College

3501 University Blvd East, Adelphi, MD 20783-8010

Program Details

University of Maryland at University College offers a Certificate in International Marketing for students and professionals in business whose career opportunities and credentials can be impacted through development of understanding of the principles and practices of international marketing. Students will learn about marketing issues that are encountered while entering foreign markets as part of the program. Individuals will study cultural differences, market access barriers, market research, and market entry strategies as utilized by marketers.

Students will develop a fundamental understanding of marketing tasks, responsibilities, and the policies and procedures responsible for international and global marketing operations. Those classes include orientation to graduate studies at UMUC, international marketing management, international trade and economic policy, consumer behavior, and legal and ethical issues in global communications.

Through this certificate program, students demonstrate their qualifications in the basic principles of marketing through international and global efforts. These qualifications include but are not limited to the ability to demonstrate an understanding of the fundamental principles of marketing, including the 4 P’s, to demonstrate proficiency in fundamental business principles and practices that allow for firms to operate in domestic and global markets, to demonstrate critical-thinking and analysis skills to develop marketing solutions, to analyze ethical issues that impact business decisions from economic, political, legal, and social perspectives, and to evaluate the application of technology as a strategy for competitive advantage in business.

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    Program Overview

    • Degree Level:
      Certificate
    • Delivery Format:
      100% Online
    • Completion Time:
      12

    Requirements

    Undergraduate degree

    Accreditation & Licensing

    Middle States Commission on Higher Education

    Affordability

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