University of Maryland-University College

Program Overview

University of Maryland at University College offers a Certificate in Integrated Direct Marketing for students and professionals in business whose career opportunities and credentials can be improved through studying integrated direct marketing. Students will learn about the processes involved in designing, developing, testing, implementing, and measuring the deployment of multiple media and sales channels utilized in marketing. These channels include publicity, public relations, advertising, direct mail, interactive marketing, telemarketing, and field sales for the purpose of creating sales.

Students will develop a fundamental understanding of marketing tasks, responsibilities, and the policies and procedures that govern the concept of marketing as part of the creation of media and sales channels. Those classes include orientation to graduate studies at UMUC, statistics for managerial decision making, marketing management, marketing intelligence and research systems, and integrated direct marketing.

Through this certification program, students demonstrate their qualifications in the basic principles of marketing through media sources. These qualifications include but are not limited to the ability to demonstrate an understanding of the fundamental principles of marketing, including the 4 P’s, to demonstrate proficiency in fundamental business principles and practices that allow for firms to operate in domestic and global markets, to demonstrate critical-thinking and analysis skills to develop marketing solutions, to analyze ethical issues that impact business decisions from economic, political, legal, and social perspectives, and to evaluate the application of technology as a strategy for competitive advantage in business.

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    Program Details

    Degree Level: Certificate

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Middle States Commission on Higher Education


    Undergraduate degree

    School Overview

    The University of Maryland, University College is a public university that was founded in 1947. The main headquarters of UMUC is in Adelphi, Maryland, a town that borders College Park. UMUC is one of eleven divisions of the University of Maryland and provides quality educational opportunities for primarily non-traditional adult students. UMUC developed as a result of the popularity of evening programs for adults that were offered by the University of Maryland in the 1920’s. The University of Maryland established the College of Special and Continuation Studies (CSCS) in 1947, and in 1959 it became the University of Maryland College. The UMUC became an independent university in 1970, and in 1988 it became part of the University System of Maryland.

    The UMUC offers associate's, bachelor's, master's, and doctoral degrees in professional subjects, all of which can be earned online or in hybrid formats. 

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