Strategic Master of Business Administration / Marketing
University of Houston-Victoria

Program Details

The world of Marketing continues to change and evolve as the world becomes more interconnected. The Strategic MBA in Marketing prepares students for this field through studies of marketing research, buyer and industrial applications, and research methodologies

Core MBA coursework ensures that you have a well-rounded understanding of all business aspects to prepare you for career advancement or to explore a new career path. Alongside concentration courses in this online Marketing degree, you will learn about topics including economics for managers, ethics, organizational leadership, and data analytics. A capstone course in strategic management ensures you are prepared to take on leadership roles.

Marketing students will choose concentration coursework from topics such as:

  • Consumer behavior
  • Marketing research
  • Business to business marketing
  • Services marketing
  • Advertising
  • e-Marketing
  • International marketing

% Online

100% Online

Program Accreditation & Licensing

AACSB International (AACSB)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Admission Tests

GMAT, Proof of English Language Proficiency (International Students)

Application Requirements

Recommendation/Reference Letter(s), Official College Transcript(s), Essay/Writing Sample

Additional Info

  • GMAT waiver available to applicants meeting all other admission requirements.