Find out more about Strategic Master of Business Administration / Marketing

Program Details

The world of Marketing continues to change and evolve as the world becomes more interconnected. The Strategic MBA in Marketing prepares students for this field through studies of marketing research, buyer and industrial applications, and research methodologies. 

Core MBA coursework ensures that you have a well-rounded understanding of all business aspects to prepare you for career advancement or to explore a new career path. Alongside concentration courses in this online Marketing degree, you will learn about topics including economics for managers, ethics, organizational leadership, and data analytics. A capstone course in strategic management ensures you are prepared to take on leadership roles.

Marketing students will choose concentration coursework from topics such as:

• Consumer behavior
• Marketing research
• Business to business marketing
• Services marketing
• Advertising
• e-Marketing
• International marketing

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