Bachelor of Business Administration / Marketing
University of Houston-Victoria - School of Business Administration - Undergraduate
Is a Marketing career in your future?
Marketing is at the "core" of any business, as every company exists by offering a product or service to its customers. The Bachelor of Business Administration degree in Marketing is designed to prepare students for careers in fields such as brand management, advertising and promotion, sales, market research, retailing, and sports marketing. Check the courses you will need and/or RSVP for an Open House date today!
What abilities will I get if I obtain a BBA with a Marketing concentration?
Marketing courses expose students to methods for successfully promoting goods and services in a dynamic and competitive environment, and cover topics such as consumer behavior, market segmentation, sales management, pricing, research methods, integrated marketing communications, international marketing, and ethics. Students pursuing this marketing major develop the skills necessary to develop marketing strategies and campaigns. Critical thinking and analytical decision-making are emphasized so that upon graduation students are equipped to step into key marketing roles.
Degree Level: Bachelor
Delivery Format: 100% Online
Accelerated Degree: No
School Website: Visit
Accreditation & Licensing
Southern Association of Colleges and Schools, Commission on Colleges
Association to Advance Collegiate Schools of Business
This is a bachelor completion program. A total of 120 credits are required, including transfer credits.
Accredited by AACSB International and ranked highly for affordability and best opportunities for minorities, the University of Houston-Victoria School of Business Administration is an excellent place to pursue a BBA degree. UHV’s business program is offered through face to face instruction in Victoria and Katy, Texas, as well as online. The flexibility of online and evening courses makes the program ideal for working professionals and students in remote locations. Students can choose from ten concentrations, each one is between 18 and 21 credit hours and includes: Accounting, Economics, Finance, General Business, Healthcare Administration, Human Resources Management, International Business, Management, Marketing and Supply Chain Management. Students learn the knowledge and skills needed to successfully manage organizations in a dynamic environment. The integrated curriculum blends theoretical concepts with practical applications. Small class sizes, two campus locations, and close proximity to the Gulf Coast region and Houston, the nation’s fourth largest city, make UHV’s business programs a smart choice for those looking to advance their career. The individualized attention provided by the faculty and staff is cited by many current students and alumni as a primary reason why they choose UHV. Quality, affordability and accessibility describe UHV’s BBA program. Contact an advisor today to start the free application process. UHV is an Equal Opportunity University.
The University of Houston-Victoria, located in the heart of the Coastal Bend region, offers courses leading to 70 bachelor’s and master’s degree programs and concentrations in the schools of Arts & Sciences; Business Administration; and Education, Health Professions & Human Development. UHV provides face-to-face classes at its Victoria campus, as well as a teaching site in Katy, and online classes that students can take from anywhere. Since its founding in 1973, UHV has provided students with a quality university education from excellent faculty at an affordable price.
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