Find out more about Bachelor of Business Administration / Marketing

Program Details

A new product is one click away from success or failure in today’s marketplace. To properly position a product, it takes business know-how, global insight, and consumer awareness.  With UA Grantham’s online Bachelor of Business Administration in Marketing, you can gain the skills and knowledge to successfully launch a consumer product, new concept, or even a corporate image.  It is a program that can take your career into sales, advertising, or public relations.

In this 100% online BBA, you will build a foundation from the major facets of business, including economics, finance, and human resources.  Then, within the Marketing concentration, you will improve your communication and public relation skills, analyze the marketplace, and learn about consumer behavior.  UA Grantham’s BBA in Marketing is likely to include the following concentration coursework:

• Consumer behavior
• Public relations
• International marketing
• Marketing communications
• Marketing analysis

Learning Pace

Learning Schedule

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