University of Florida

Museum Road & Reitz Union Drive, Gainesville, FL 32611

Program Details

The University of Florida’s Certificate in Tourism Crisis Management is made possible through the university’s College of Health and Human Performance, and administered under the Tourism Crisis Management Institute. Founded in 2007, the University of Florida’s Tourism Crisis Management Institute is focused on training and research that will help tourism businesses prepare for, and recover from, both nature and human induced disasters that create crises for visitor destinations. This certificate is geared towards tourism industry professionals who wish to build skills related to crisis reduction, readiness, response, and recovery from disasters that negatively impact destinations and businesses.

Some of the objectives of this program include enabling leaders and organizations to prepare for crisis events that affect the well-being of their business and the tourism industry, to enable leaders and organizations to respond quickly and protect the destination image, to enable the affected business to recover as soon as possible, to engage industry professionals in a shared learning experience, and to provide a resource for future crises by aiding in the execution of well thought out policies.

The program consists of five modules, which cover the topics of Introduction to Tourism Crisis, Emergency Management, and Tourism Crisis Management, Crisis Management Reduction of Risk, Crisis Management Readiness, Crisis Management Response, and Crisis Management Recovery. These modules are taught by university faculty members and industry professionals who have honed their crisis management skills through years of meaningful experience in the field, senior leadership, and real hands-on operational research.

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    Program Overview

    • Degree Level:
    • Delivery Format:
      100% Online
    • Completion Time:


    Students must have experience in the tourism industry.

    Accreditation & Licensing

    Southern Association of Colleges and Schools, Commission on Colleges

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