University of Connecticut offers a Master of Arts degree in Survey Research for students interested in learning about the concepts involved in performing research by utilizing various survey methods. Students will study the art and science of survey development as they learn about trend analysis, forecasting, predictions, and planning involved in the development of scientific and non-scientific surveys.
Through the program, students may develop their advanced understanding in the statistical formats of surveys as well as the principles and procedures that are commonly accepted in the development of surveys. The curriculum consists of 24 credit hours of classes which include Principles and Methods of Survey Research, Qualitative Methods in Survey Research, and Methods of Data Collection.
Students who successfully complete this degree should have proven their comprehensive understanding of survey research methods and advanced skills areas involved in the design and construction of survey research projects, as well as understanding of the psychological effects of questionnaires and the attitudes formed by individuals in response to questions asked. Graduates should also understand the role of opinion polling in American politics, including understanding the values and consequences of polls, assessing the survey techniques used in political polls, and to review options used to analyze poll results.
In addition to those expectations, students will also be expected to understand the risks involved in eliciting responsive effects that lead to biased results in advanced questionnaire design, to understand the effect of biased results on surveys, and to understand project management techniques utilized in survey research projects.
New England Association of Schools and Colleges, Commission on Institutions of Higher Education
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