University of Connecticut offers a Graduate Certificate in Survey Research for students and professionals in polling, surveying, and politics among other fields who are interested in earning a certificate demonstrating their capabilities to conduct research utilizing survey methods. Students may develop their understanding of survey research by learning fundamental skills in questionnaire design, sampling techniques, statistical data analysis, data presentation, and sources of public opinion formation.
The program aims to prepare students in the fundamental techniques and principals involved in survey preparation as they learn the skills and competencies needed to conduct high-quality scientific and non-scientific survey research. The curriculum consists of 12 credit hours of courses which include Principles and Methods of Survey Research, Applied Quantitative Methods, and Qualitative Methods in Public Policy.
Those who successfully complete this degree should have proven their comprehensive understanding of survey research methods and advanced skills areas involved in the design and construction of survey research projects, and understanding of the psychological effects of questionnaires and the attitudes formed by individuals in response to questions asked. Graduates may also understand the role of opinion polling in American politics, including understanding the values and consequences of polls, assessing the survey techniques used in political polls, and how to review options used to analyze poll results.
In addition to those expectations, students will also be expected to understand the risks involved in eliciting responsive effects that lead to biased results in advanced questionnaire design, to understand the effect of biased results on surveys, and to understand project management techniques utilized in survey research projects.
New England Association of Schools and Colleges, Commission on Institutions of Higher Education
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