Find out more about University of Alabama at Birmingham

Bachelor of Science in Marketing

Program Details

The University of Alabama at Birmingham offers an online Bachelor of Science in Marketing. Students start to gain a better understanding of consumer relations, communication, and more analytical efforts of marketing. There are 4 concentrations students can choose from:

  • Marketing Management
  • Retail Marketing Management
  • Social Media Marketing
  • Professional Sales Management


  • A high school diploma or GED is required
  • Minimum high school GPA of 2.25
  • Official high school transcripts
  • Credentials of home school teacher should be included for home-schooled students

Accreditation & Licensing

Southern Association of Colleges and Schools, Commission on Colleges

Association to Advance Collegiate Schools of Business