Find out more about Graduate Certificate in Marketing

Program Details

With the online Graduate Certificate in Marketing, students will learn how to grow a business by understanding current and prospective customers. This online program provides students with an understanding of the key functional areas of business, emphasizing communication, teamwork, and ethics. Students also gain the skills to create, communicate and deliver quality to their customers. With the online marketing graduate certificate, students will become qualified for advertising and marketing careers, including market research, product management, promotions, and sales management.

Course topics include, but are not limited to:

• Marketing analytics
• Internet marketing
• Consumer/buyer behavior

Earning the online graduate certificate in marketing will enable graduates to succeed in the competitive world of business marketing.  Graduates will have a solid understanding of market research, product development, data analytics, targeting, positioning, advertising, pricing, and distribution. They will be well prepared to enter the marketing field.

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