Program Details
Learn how to promote your organization through both traditional and digital marketing plans with this Bachelor of Business Administration in Marketing. The online degree program is designed for working professionals, with flexible coursework that can be completed on your own schedule, allowing you to advance your career while keeping your day job.
Coursework promotes strategic thinking and communication skills as you work to build effective marketing strategies. You will study topics including sales and marketing management, consumer behavior, marketing research, and international marketing. The ability to choose elective courses in Marketing will further your expertise in the areas of your choice.
Graduates of this online Marketing degree can choose to focus on several specialty areas, including:
- Digital marketing
- Brand management
- Social media marketing
- Event management
- Market research
Learning Pace
Institution-PacedLearning Schedule
Asynchronous% Online
100% OnlineProgram Accreditation & Licensing
AACSB International (AACSB)
School Accreditation & Licensing
The University of Texas Permian Basin is accredited by:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Program Requirements & Restrictions
Minimum Education
High School or EquivalentAdmission Tests
ACT/SATApplication Requirements
Official College Transcript(s), Official High School Transcript/GED Score