Fashion Business (Undergraduate Certificate)
Parsons The New School for Design offers an Undergraduate Certificate in Fashion Business. The curriculum includes eight courses.
This certificate is ideal for individuals who want to gain the essential knowledge and skill set in order to obtain entry-level jobs in the fashion industry. The curriculum includes topics of consumer behavior, fashion merchandising, fashion mediums, fashion history, retail buying, and global marketing.
The Consumer Behavior course focuses on the psychographics and demographics of consumers with an emphasis on generational marketing. The course also covers segmentation and niche marketing.
The Fashion Merchandising course encompasses the fundamentals of merchandising including the following: market research, planning & control, product development, promotion, and presentation. It also integrates elements of consumer behavior and its effect on global merchandising and forecasting.
The Medium of Fashion course covers the materials, elements, and techniques used in fashion. The aspects of design and manufacturing of apparel and accessories is also covered.
The Fashion History course covers designers, events, and movements of the 19th to 21st century and its effect on fashion.
The Retail Buying course discusses cumulative markups, shortages, vendor analysis, open to buys, and stock sales. A calculator is required for this class.
Lastly, the Global Marketing course discusses fashion strategy on a global scale. Students will hone their critical thinking skills, as they will explore marketing elements through problem solving and strategy.
Students are expected to finish the certificate within two years. Classes are graded on a noncredit basis of Approved (AP) or Not Approved (NA). Students must file a Certificate Petition Form with the Continuing Education Office upon completion in order to obtain their certificate.
Delivery Format:100% Online
Tuition Basis :courses
Accreditation & Licensing
Middle States Commission on Higher Education
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