Find out more about Master of Business Administration / Marketing

Program Details

The online MBA with a concentration in Marketing from Texas A & M University-Central Texas is designed to provide a competitive edge in business for students interested in advancing their careers in the marketing field.  You will take core MBA courses and Marketing courses, gaining knowledge and skills in a variety of topics and areas of study.  Students will also look at business nationally and internationally, studying globalization and the effects of the global environment on business management and operations.  Courses develop skills in leadership, decision-making, critical-thinking, research, oral and written communication, analytical thinking, and more, preparing them for a variety of careers.  

The Marketing concentration looks at both international marketing and marketing within the United States as more and more business is moved to, or already being conducted in, foreign countries.  Students will study brand management, marketing management, and integrated marketing communications.  Graduates are prepared to help businesses succeed and to act as ethical leaders in Marketing within businesses and organizations, promoting their businesses, their products, and their brands.

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