BBA in Marketing
The Fox School of Business offers undergraduate students the opportunity to earn a Bachelor of Business Administration degree. The online degree is designed for busy working professionals who have already earned previous college credits and are seeking to further their educational pursuits at the bachelor level. Students may use the virtual classroom to earn the required credit hours while remaining in current careers.
The advanced study of marketing aims to give business minded professionals the creative marketing strategies needed for immediate entry into the competitive industry. Marketing involves a delicate balance of understanding customer demographic while also incorporating sales resources and theories to make the most profit for a specific product or service.
Companies of all sizes rely on the statistics gathered from sales and previous marketing successes and failures to determine future business decisions. Professional students should be able to: develop new products, create effective promotional programs, price products, and distribute finished products to customers both local and in foreign markets. Successful students may use an education in marketing to develop personal and professional skills to maintain viable skills in the dynamic business job market.
Students in the online BBA in Marketing program should be part of an innovative and technologically advanced learning environment, where students are able to communicate with peers, educators, and fellow students to ensure a comprehensive understanding of the programs objectives. Temple University and the Fox School of Business aims to give students access to career development services to better prepare them for real business situations. The career development services may allow for students to meet with local business leaders to better apply marketing theories to real life situations, products, and services.
Degree Level: Bachelor
Delivery Format: 100% Online
Accreditation & Licensing
Middle States Commission on Higher Education
Students in the online BBA degree should have completed some college credits before entering into the program.
Temple University is a comprehensive, public institution of higher learning located in the city of Philadelphia, Pennsylvania. Since its foundation in 1884, Temple has prepared the largest body of professionals in Pennsylvania. Temple was founded by Russell Cornwell, a Yale-educated Boston lawyer and ordained Baptist minister who began teaching at Grace Baptist Church in Pennsylvania. From the popular classes at the Church, Temple University grew.
Temple offers undergraduate and graduate degrees and certificates from the following colleges and schools:
- Tyler School of Art
- Fox School of Business
- Maurice H. Kronberg School of Dentistry
- College of Education
- College of Engineering
- Beasley School of Law
- College of Liberal Arts
- School of Media and Communication
- Lewis Katz School of Medicine
- Boyer College of Music and Dance
- School of Pharmacy
- School of Podiatric Medicine
- College of Public Health
- College of Science and Technology
- School of Social Work
- School of Sport, Tourism and Hospitality Management
- School of Theater, Film and Media Arts
Temple Online offers many graduate degrees in completely online formats. Fully online accredited graduate programs are both designed and taught by our outstanding Temple University faculty.
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