Program Overview

Syracuse University offers the online Master of Science in Communications with a specialization in Adverstising. Students will explore research, strategies and practices essential to creating successful advertising campaigns. The core classes will examine fundamental topics such as multimedia storytelling, content marketing and social media. Students will specifically focus on the emergence of digital advertising with coursework that looks at analyzing competition, building a brand identity and position, defining markets and recognizing successful creative performance. 

Career opportunities with this degree include:

  • Advertising agencies
  • Creative boutiques
  • Brand consulting
  • Corporate marketing departments
  • Strategic marketing companies
  • Social media companies

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    Program Details

    Degree Level: Master

    Delivery Format: Mostly Online

    Accelerated Degree: No

    Accreditation & Licensing

    Middle States Commission on Higher Education

    Requirements

    Candidates must hold a bachelor’s degree from an accredited four-year institution with a cumulative GPA of B (3.0) or higher. GRE & GMAT scores are not required for admission, but applicants may submit official scores if they feel it will benefit their application. International applicants must submit TOEFL scores and complete a video interview. Must attend two immersion experiences during the course of your studies. A completed application must include the following: Online application, Application fee, Resume, Personal statement, Transcripts, Letters of recommendation.

    Restrictions

    Alabama, Georgia, Arkansas, Wisconsin, Delaware, District of Columbia

    School Overview

    Located on University Hill in Syracuse, Syracuse University, founded in 1870, traces its ties to the Genesee Wesleyan Seminary, established by the Methodist Episcopal Church. Beginning as a liberal arts co-educational college, the university experienced significant growth at the hands of Chancellor James Day and John Archbold, a capitalist and philanthropist who worked with John D. Rockefeller. By the conclusion of World War II, Syracuse formed its reputation as a research institution. Today, the highly notable private, not-for-profit university commits to its vision of “Scholarship in Action” that challenges students to lead with “intellectual capital.”

    Syracuse University confers bachelor’s, master’s, and doctorate degrees through the following colleges and schools:

    • School of Architecture
    • College of Arts and Sciences
    • School of Education
    • David B. Falk College of Sport and Human Dynamics
    • Graduate School
    • School of Information Studies
    • College of Law
    • Maxwell School of Citizenship and Public Affairs
    • S.I. Newhouse School of Public Communications
    • L.C. Smith College of Engineering and Computer Science
    • University College
    • College of Visual and Performing Arts
    • Martin J. Whitman School of Management

    In addition to the physical campuses and academic units, Syracuse offers a number of online degree options to meet the growing constraints of working professionals. Online degree programs meet equal standards of on-campus counterparts.

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