Program Overview

Technology has flipped communication on its head. Brands no longer control how they engage with consumers; rather, consumers control how they engage with brands. If you aspire to be an extraordinary communicator in a crowded media landscape, the Master of Arts in Integrated Marketing Communications program at St. Bonaventure University Online can teach you how in as few as 12 months — just two, seven-week courses at a time.

Rather than teaching advertising, public relations, direct marketing and digital media as separate entities, the Integrated Marketing Communications program at St. Bonaventure University Online shows you how to strategically align these efforts to build positive and lasting relationships with consumers in the participation age. It also helps you build your personal brand and professional network with thought leaders around the world.

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    Program Details

    Degree Level: Master

    Delivery Format: 100% Online

    Accelerated Degree: Yes

    Accreditation & Licensing

    Middle States Commission on Higher Education

    Requirements

    A baccalaureate degree from an accredited college or university. Transcripts from all colleges attended. An essay.

    School Overview

    St. Bonaventure University is a four-year private, not-for-profit, Franciscan Catholic University located in St. Bonaventure, New York that was founded in 1858.

    ABOUT

    The founder, Nicholas Devereux, had a vision to create a Christian school in the New York region. Chartered in 1875 by the state of New York, the college progressed into the twentieth century, adding a graduate program by the 1920s. Then, in 1950, the institution was granted university status by New York State.

    DISTANCE AND ONLINE EDUCATION

    For students requiring greater flexibility, St. Bonaventure University hosts the online Strategic Leadership and Integrated Marketing Communications graduate programs. Asynchronous online courses resemble those of on-campus counterparts, and classes in the Strategic Leadership program are scheduled in 8-week sessions. Students can also enroll part-time for additional convenience.

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