In the master's in social media marketing online concentration, you'll study the history, theory, technology, impact and strategic uses of social media. Explore the possibilities and limitations of various online marketing channels and social media platforms like Twitter, Facebook, blogs and podcasts, just to name a few. After completion of the master's in social media marketing online courses, you'll successfully create and implement a social media marketing campaign and evaluate and measure its success.
New England Association of Schools and Colleges, Commission on Institutions of Higher Education
Accreditation Council for Business Schools and Programs (ACBSP)
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