The MBA in Marketing online curriculum is focused on current business and marketing issues, supported by a foundation of solid theory and practice. Our knowledgeable faculty brings real-world expertise and applications to business management and marketing classes.
In addition to furthering your business management skills through your core MBA courses, the MBA in Marketing program will further your understanding of:
Managing promotional campaigns using research, specific media, and targeted copy and design
Consumer behavior and effective marketing strategies
Analytical approaches to selling in relation to customer satisfaction
Effective strategies for creating, building and managing brands
Using communications to connect with target markets to spur them to action
Professional resume. Undergraduate transcripts. Bachelor degree is required.
Accreditation & Licensing
New England Association of Schools and Colleges, Commission on Institutions of Higher Education
Accreditation Council for Business Schools and Programs (ACBSP)
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