The fashion marketplace is dynamic – seasons, cultures, new materials and retro ideas all influence hot new trends. It takes a trained eye and skillful manager to showcase and sell style to a fashion-conscious public.
In the online Bachelor of Science in Fashion Merchandising Management program, you’ll develop a timeless sense of style and gain a firm grasp of business strategy. Study fashion marketing, color and textile theory, consumer behavior and retail operations, planning and management. You’ll learn how to identify what styles will sell and how to present visual cues that prompt consumers to buy.
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