Find out more about Bachelor of Business Administration / Marketing Communication

Program Details

With the Marketing Communication track of this Bachelor of Business Administration degree online, you will gain knowledge and skills in both traditional and digital marketing. The training you receive in this program prepares you to lead successful marketing campaigns using the latest tools and techniques.

Core Business Administration coursework ensures you are knowledgeable in all aspects of business, such as finance, management, accounting, and business law. Within the online marketing degree concentration, you will learn how to layout and design digital advertising, perform marketing analytics, and design web pages. 

Students can focus on their interests by choosing electives from topics including:

• Photography
• Writing for digital media
• Advertising design
• Digital illustration

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