Marketing Management Diploma - Entrepreneurship Specialization
The Diploma in Marketing Management with an Entrepreneurship specialization option program offered through Southeastern Technical College is intended to prepare students for management of marketing, specifically in an entrepreneurial setting. This program is appropriate for individuals already working in a start-up business or planning to take on their own entrepreneurial endeavor. Earning this diploma may strengthen an individuals credentials already gained through in-field experience or from the completion degree program. The diploma can also benefit candidates planning on pursuing more academic study in the future.
The goal of this program is to help students understand how to create a profitable customer base, to deliver superior quality, and compete in a competitive marketplace. Many factors affect the success of a new or beginning business endeavor, including the growing use of social media and the internet, globalization, and social and ethical responsibilities. Graduates of this program should be able to think critically and respond to issues that may arise in marketing for a new business.
In order to complete this program, those enrolled must earn at least 58 credits, a total that can typically by satisfied in four semesters by students that enroll at full-time status. Of that total, 10 credits come from general education courses, 36 from occupational courses, and 12 from the Entrepreneurship specialization. While most occupational and specialization courses are prescribed, students are able to choose either Services Marketing or Buying and Merchandising to finish out their specialization. The first class instructs candidates in the marketing skills associated with a service-based business, while Buying and Merchandising exposes them to practical skills such as pricing strategies, buying merchandise, and inventory control.
Delivery Format:100% Online
Accreditation & Licensing
Council on Occupational Education
Southern Association of Colleges and Schools, Commission on Colleges
Southeastern Technical College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award Associate Degrees.
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