Find out more about Bachelor of Business Administration / Marketing

Program Details

Learn how to engage with your target audience and increase customer response with a Bachelor of Business Administration in Marketing online. You will learn a wide range of fundamental business skills alongside marketing principles that will develop your marketing expertise.

Students in this online Marketing degree will build the interpersonal, creative, and analytical skills needed in the marketing field. Courses cover topics such as understanding consumer behavior, identifying marketing segments, and analyzing and designing marketing strategies. Graduates will have the skill set required to make decisions regarding product, price, marketing communications, and distribution.

Career opportunities available to graduates of this program include:

• Advertising
• Brand management
• Communication
• Customer relations
• Digital and social media
• Marketing manager

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