Find out more about Bachelor of Business Administration / Social Media Management

Program Details

In today’s digital world, businesses can succeed or fail from social media.  With an online Bachelor of Business Administration with a concentration in Social Media Management, you can become a key player within an organization by managing its social media accounts.  Using social media effectively not only will empower a company to maintain or grow its market share, but will hand it a competitive edge.  This online BBA with a concentration in Social Media Management from South College is supported by groundwork in business fundamentals such as accounting, marketing and economics.  From there, you will engage in coursework that involves:

• Tactical marketing
• Advertising campaigns
• Social media strategy
• Measuring social media impact