Find out more about Bachelor of Business Administration / Marketing

Program Details

A Bachelor of Business Administration in Marketing gives you the skills you need to successfully market your business or product to the world. Learn how to identify your target market and fulfill their needs with classes specific to the marketing field.

Whether you are just starting your career or looking to advance into a leadership position, this online Business Administration degree can help you succeed. You will gain in-demand skills and an understanding of technology vital in today’s workplace. A capstone experience allows you to take on the role of CEO of a business and present a final case analysis to a panel of industry professionals to demonstrate your understanding of best practices in business.

In this online Marketing degree, you can choose concentration coursework from any of the school’s upper-level marketing offerings, such as:

• Global marketing
• Marketing the arts
• Consumer behavior
• Advertising and promotion
• Social media marketing
• Sport marketing

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