Program Overview

Santa Barbara City College offers a Marketing Certificate that prepares students for entry-level employment in the marketing field. The program curriculum guides students through principles of packaging, distribution, pricing, advertising, personal selling, and computer applications. Often, individuals who pursue this degree transfer their earned credits into a four-year degree program at a college, university, or institution. Participating in a certificate program gives students the ability to explore a subject or career path that they are interested in without committing to an associate’s or bachelor’s degree.

Today’s changing technology requires people who are employed in the marketing field to have a strong working knowledge of e-commerce, mobile marketing, and online marketing. A large amount of consumers gain their information about products and services through the Internet. Marketing is used in most businesses and organizations. These businesses and organizations are in demand of individuals who are knowledgeable in marketing research, advertising, brand management, as well as various other marketing principles. Individuals who earn this certificate will have acquired the skills in order to promote brands, products, and services.

Market identification, planning, and the development of products and services are principles that participants will gain a thorough understanding of while completing the program. All of the courses that are included may be taken online. The online format allows students to maintain life obligations while earning their certificate. Santa Barbara City College recognizes the importance of a flexible education for participants who have demanding schedules.

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    Program Details

    Degree Level: Certificate

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Western Association of Schools and Colleges, Accrediting Commission for Community and Junior Colleges

    School Overview

    Santa Barbara City College is a comprehensive community college serving the south coast of Santa Barbara County. Established in 1909, SBCC has a wide range of associate degree and certificate programs, as well as transfer programs that provide the first two years of study toward the baccalaureate degree. Students are attracted to SBCC by virtue of its outstanding faculty, small classes, state-of-the-art facilities, student support services and incredible location. 

    Many of SBCC's programs are offered fully online through the distance education.


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