The online Marketing Certificate program from Santa Barbara City College provides students with an introduction to the marketing field as well as specialized areas of marketing such as online and mobile marketing. Targeted learning outcomes include:
Recognition and appreciation of diversity which exists in the discipline of Marketing
Understanding that market segmentation is present in local, regional, national, and global customer market recognition
Identifying that the fundamental basis of marketing is to create and implement form, time, place, and ownership utility
Demonstration that risk and reward are present in all marketing product, price, distribution, and promotion activities
Identifying that the marketing concept is present in all successful non-profit and profit making marketing activities in organizations
This certificate program requires 24-26 credits for completion.
Official high school and college (if applicable) transcripts
English and/or math placement test (may be waived based on SAT, ACT, or AP scores, or previous college courses)
Accreditation & Licensing
Western Association of Schools and Colleges, Accrediting Commission for Community and Junior Colleges
Santa Barbara City College is not authorized to offer distance education in Alabama, Arkansas, Maryland, Minnesota, and Utah.
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