Program Overview

The Associate of Arts Degree in Marketing has the potential to be finished in as little as two years. Earning this degree allows individuals to study areas of marketing within businesses and organizations. A large amount of businesses and organizations utilize marketing principles in their basic functions. These establishments are in need of marketing experts to fulfill this role in advertising, brand management, marketing research, and more. Those who are employed in this field must have the ability to identify markets and understand principles of supply and demand. Brand, product, and service promotion are basic functions of marketing for a businesses or organizations. This particular program emphasizes planning and the development of products and services.

Upon completion, graduates may qualify for entry-level positions in retailing, advertising, merchandising, or customer service. Often marketing majors are able to work in areas of public relations. The program curriculum consists of general education courses, elective coursework, and marketing coursework. Marketing courses prepare students to enter the workforce with a high quality education and up to date knowledge in marketing. Constant changes in technology require that students have a thorough understanding of e-commerce, online and mobile marketing. Students will study strategies in selling, public relations, customer service, and marketing communications. The courses included in the curriculum are all available online. The online format provides flexibility for students who may already maintain employment.

Earning an associate’s degree is an important step for advancing career opportunities and developing professional and marketable skills. Students who earn this degree may also choose to further their education and earn a Bachelor’s in Marketing or in a related field. All course material prepares students to take the next step in their education or become employed in the marketing career field.

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    Program Details

    Degree Level: Associate

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Western Association of Schools and Colleges, Accrediting Commission for Community and Junior Colleges

    School Overview

    Santa Barbara City College is a comprehensive community college serving the south coast of Santa Barbara County. Established in 1909, SBCC has a wide range of associate degree and certificate programs, as well as transfer programs that provide the first two years of study toward the baccalaureate degree. Students are attracted to SBCC by virtue of its outstanding faculty, small classes, state-of-the-art facilities, student support services and incredible location. 

    Many of SBCC's programs are offered fully online through the distance education.


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