Find out more about Associate in Arts in Marketing

Program Details

The online AA in Marketing degree program from Santa Barbara City College provides students with a foundation of general education courses as well as introductory marketing courses. The curriculum focuses on learning outcomes including:

• Recognition and appreciation of diversity which exists in the discipline of Marketing
• ​Understanding that market segmentation is present in local, regional, national, and global customer market recognition
• ​Identifying that the fundamental basis of marketing is to create and implement form, time, place, and ownership utility
• ​Demonstration that risk and reward are present in all marketing product, price, distribution, and promotion activities
• ​Identifying that the marketing concept is present in all successful non-profit and profit making marketing activities in organizations

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