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Associate in Arts in Marketing

Program Details

The online AA in Marketing degree program from Santa Barbara City College provides students with a foundation of general education courses as well as introductory marketing courses. The curriculum focuses on learning outcomes including:

  • Recognition and appreciation of diversity which exists in the discipline of Marketing
  • ​Understanding that market segmentation is present in local, regional, national, and global customer market recognition
  • ​Identifying that the fundamental basis of marketing is to create and implement form, time, place, and ownership utility
  • ​Demonstration that risk and reward are present in all marketing product, price, distribution, and promotion activities
  • ​Identifying that the marketing concept is present in all successful non-profit and profit making marketing activities in organizations


  • Official high school and college (if applicable) transcripts
  • English and/or math placement test (may be waived based on SAT, ACT, or AP scores, or previous college courses)

Accreditation & Licensing

Western Association of Schools and Colleges, Accrediting Commission for Community and Junior Colleges


Santa Barbara City College is not authorized to offer distance education in Alabama, Arkansas, Maryland, Minnesota, and Utah.