B.S. in Marketing
Salve Regina University
Salve Regina currently offers a Bachelor of Science in Marketing, a degree that emphasizes marketing decision-making and development with a mix of creative and quantitative content. Students will learn and develop marketing strategies that give value to the consumer. Marketing involves conveying the value of a product to the consumer, usually a targeted group, in order to sell the product, thereby making it a vital part of any customer-based business. Students can also enroll in a joint Bachelor’s/Master’s program which can lead to Master’s degrees in Business Administration or Management. Upon graduation, students will have to opportunity to find employment in any type of business as a marketing specialist or other similar positions.
To complete this degree, students must take classes in the core curriculum, business curriculum, and marketing curriculum. Students must earn credits that are included in SRU’s core curriculum in order to get a rounded and thorough education. These include classes in the humanities, the arts, math, and natural sciences. These requirements provide students with basic knowledge of current ideas and topics as well as the ability to think critically and foster their own ideas.
Besides core classes, students must take all the required courses in business. These include courses in financial and managerial accounting, business communication, principles of marketing, business law and ethics, and strategic planning. Requirements also include a selection of marketing courses with courses on microeconomics and marketing strategies and communications. Students must also select two additional marketing courses that focus on their area of interest. Finally, students must complete an internship to earn their degree.
Degree Level: Bachelor
Delivery Format: Hybrid
Accreditation & Licensing
New England Association of Schools and Colleges, Commission on Institutions of Higher Education
International Assembly for Collegiate Business Education.
Salve Regina University was founded in 1934 and continues today as a private, Catholic institution of higher learning located in the city of Newport, Rhode Island. This co-educational, non-profit school that was chartered by the State of Rhode Island in 1934. The name Salve Regina means “Hail Holy Queen” in Latin. The school officially opened its doors in 1947 after the Sisters of Mercy acquired the land and the original building, Ochre Court. In the 1970s, the college became co-educational and added graduate programs. In 1991, the school was granted university status and finally added the doctoral programs in 1995.
Salve Regina University awards associate’s, bachelor's, and master's degrees, as well as graduate certificates and doctoral degrees. In addition to the traditional on-campus courses, Salve Regina offers a variety of online and distance education learning programs for both traditional and nontraditional students.
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