Program Overview

Businesses that have a need for advertising and marketing also have a need for inpiduals who understand the business markets and how to advertise and relate products to their customers. Marketing can be broken into a number of steps or categories. It involves knowledge of markets, brand advertising, product development, research, and focused strategies. A marketer should be able to build brand value by making marketing decisions such as market identification, messaging strategy and choice in media and determining the success of a marketing campaign. All these factors are needed to reach customers in a way that will create image around a brand in order to draw the customers that the business wants to do business with.

Saint Mary-of-the-Woods College offers a Bachelor degree in Marketing for those inpiduals seeking growth as professionals in marketing or advertising. The program prepares students for entry-level marketing positions in business, government, and non-profit organizations. 

The courses apply the concepts of design, promotion, distribution, and pricing of goods and services, and how to discover human needs and how marketing activities are related to the other aspects of the business. 

This degree prepares students to be professionals in the field of marketing by developing their creativity and education in marketing strategies who understand e-commerce and marketing strategies across multiple media sources. 

The curriculum includes courses in principles of accounting, microeconomics, principles of management, principles of marketing, managerial communications, business law, business finance, international business, consumer behavior, salesmanship, product and pricing, marketing management, human resource management, retailing, supply chain management, market research, and public relations.

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    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    North Central Association of Colleges and Schools, The Higher Learning Commission

    School Overview

    Saint Mary-of-the-Woods College is a Roman Catholic, 4-year, liberal arts women’s college located in Mary-of-the-Woods, Indiana. The school was founded in 1840 and was associated with the Sisters of Providence of Saint Mary-of-the-Woods. In 1841, an academy for women was established by Saint Mother Theodore Guerin who was canonized in 2006 by Pope Benedict XVI. SMWC is the oldest Catholic women’s college in the nation. The school was actually the first women’s college to offer journalism courses and degree work for secondary education.

    At present, SMWC offers associate, bachelor, and graduate degrees in over 30 majors on-campus and online.


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