Rochester College

800 West Avon Road, Rochester Hills, MI 48307

Program Details

The Bachelor of Science in Mass Communication degree is an online program offered in tandem by Rochester College and Howard Specs School of Broadcast Arts. This program is intended for students who wish to go into the broadcast arts field. Classes incorporate technical training in radio and/or video production with in-depth explorations of media and communication theory and scholarship. The technical aspects are covered by Howard Specs and the academic aspects are taught by Rochester College.

Foundational credits and general education cores are required in order to matriculate into this program. Electives such as Software Applications (or at least a demonstrated proficiency) and introductory courses such as Introduction to Mass Communication are also required depending on the track a student chooses. The tracks available are Broadcasting and Public Relations.

All baccalaureate students enrolled in Rochester College are required to take general education courses. These courses include classes in English/Composition, Business Mathematics, Social Sciences, Natural and Physical Sciences, History, and Political Science. The purpose of general education classes is to give a student a liberal arts education, which provides an individual with a broad foundation that shapes the way a person thinks and approaches the world.

The courses required for the Mass Communication degree aim to help a student understand communication and develop essential skills necessary to advance within the media industry. Courses required of the Public Relations and Broadcasting majors include: Public Speaking, Intercultural Communication, PR Campaigns and Strategies, Media Writing, Media and Society, Consumer Behavior, Public Relations Writing and Visual Design, Media Ethics, Media Law, Research Methods in Media, Studies in Marketing, and Integrated Marketing Communication. All students are required to take a Survey of Biblical Literature since Rochester College is a religious institution.

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    Program Overview

    • Degree Level:
      Bachelor Completion
    • Delivery Format:
      100% Online
    • Completion Time:
      120

    Accreditation & Licensing

    North Central Association of Colleges and Schools, The Higher Learning Commission

    Affordability

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