Program Overview

Working professionals have the opportunity to gain practical business training in an online learning environment through Remington College's online Bachelor's Degree Program in Business Administration with a concentration in Marketing. The marketing-focused online Bachelor's Degree in Business Administration is designed to help students develop tools for measuring the appeal of products and the impact of marketing efforts.

The online Marketing Concentration is designed to introduce students to current concepts and best practices in marketing. Applied, career-relevant training may set them up to compete for entry-level positions in marketing, sales, public relations, and advertising. Marketing covers many aspects of business administration related to developing, selling, and supporting a product.

Students also have the opportunity to explore connections between product development and market demand. Topics covered in this program include: creating an integrated marketing strategy, understanding consumer behavior and marketing strategies, researching markets and developing products to meet market demand, and harnessing the power of the Internet in strategic marketing.

The online Business Administration Marketing degree program is available in 12 13-week semesters. For completion of this program, a minimum of 25 credit hours of marketing-focused courses along with core curriculum courses in business administration, for a total of 120 credit hours, must be completed.

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    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Accrediting Commission of Career Schools and Colleges

    School Overview

    Remington College, established in 1985, forms a cohesive unit for multiple privately-owned, not-for-profit higher educational institutions. 

    Remington College awards associate’s and bachelor’s degrees, as well as diploma programs. For working professionals and students requiring added flexibility, Remington College supports distance education programs. Students can pursue online associate’s degrees and bachelor’s degrees.


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