Master of Business Administration / Marketing
The Marketing concentration prepares students with essential knowledge and skills to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Students delve into consumer behavior and dynamics, marketing research, demand analysis, cost-volume and profit relationships, marketing campaign and strategic planning, market segments, advertising methods, and viral marketing. Assignments are applicable to specific products and markets, providing real-world experience.
Delivery Format:100% Online
Tuition Basis :Per Semester Credit
In State Rate:$650.00
Out of State Rate:$650.00
Additional Fees :$1,630.00
Fees Overview :
MBA 500 Orientation Test Fee (One Time Fee): $40
MBA 509 Program Assessment Test Fee (One Time Fee): $40
Technology Fee per semester: $250
RU Library Course Fee (One Time Fee): $50
Estimated Degree Cost - In State:$28,930.00
Estimated Degree Cost - Out Of State:$28,930.00
International Students Accepted:Yes
Bachelor's degree from a regionally accredited or approved institution; Official transcripts; Community Life form; Personal goals statement; Admissions essay; Writing sample; Professional resume or Curriculum Vitae; GRE/GMAT test scores (may be waived at the discretion of Admissions).
Accreditation & Licensing
Southern Association of Colleges and Schools, Commission on Colleges
Accreditation Council for Business Schools & Programs (ACBSP)
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