Program Overview

The Marketing concentration prepares students with essential knowledge and skills to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Students delve into consumer behavior and dynamics, marketing research, demand analysis, cost-volume and profit relationships, marketing campaign and strategic planning, market segments, advertising methods, and viral marketing. Assignments are applicable to specific products and markets, providing real-world experience.

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    Program Details

    Degree Level: Master

    Delivery Format: 100% Online

    Accelerated Degree: No

    Accreditation & Licensing

    Southern Association of Colleges and Schools, Commission on Colleges

    Accreditation Council for Business Schools & Programs (ACBSP)

    Requirements

    Bachelor's degree from a regionally accredited or approved institution; Official transcripts; Community Life form; Personal goals statement; Admissions essay; Writing sample; Professional resume or Curriculum Vitae; GRE/GMAT test scores (may be waived at the discretion of Admissions).

    School Overview

    Dr. M.G. “Pat” Robertson had an inspired vision of establishing a graduate-level institution that would train capable men and women for the challenge of representing Christ in their professions. In 1977, his vision materialized—a 70-acre parcel of land in Virginia Beach, Virginia, was cleared, the foundation was poured for the university’s first building, and an institution was incorporated as “CBN University.” Regent's online undergraduate and graduate degree programs provide students with a best-in-class education grounded in faith.

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