Develop expertise in media and digital literacy with the Strategic Communication Specialization from Queens University of Charlotte, part of the Master of Arts in Communication. You can complete the communication master’s in as little as 1.5 years, on-ground or online, with flexible coursework offered in an eight-week format.
The M.A. in Communication will help you develop theoretical and research literacy within the discipline, as well as enhance your ability to use various platforms to create effective messages for a specific audience. You will apply ethical principles and practices as you utilize communication to embrace differences and help audiences achieve their goals. Strategic Communication coursework focuses on topics such as principles of public relations, organizational identity and branding, effective content creation, plus strategic digital design. You will explore how best to analyze audiences, craft messages, design information, choose among communication media, and shape user experience in order to achieve the mission or goal of and individual or group.
With your specialty in Strategic Communication, you could pursue a career as an advertising, promotions and marketing manager, advertising sales representative, brand ambassador, director of public relations, media and communications manager, media director or marketing content writer. You might work in industries including journalism, public policy, government, social media, education, business, entrepreneurship, health communication and non-profit organizations.
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School Accreditation & Licensing
Queens University of Charlotte is accredited by the SACSCOC to award associate, bachelor’s and master’s degrees.
Program Requirements & Restrictions
Minimum EducationBachelor Degree
Recommended GPA3.0 or above (4.0 scale)
Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)