Find out more about Bachelor of Science in Marketing / Market Research & Analysis

Program Details

Post University offers an online Bachelor of Science in Marketing with a concentration in Market Research & Analysis for students interested in this niche of the Marketing field.  Market Research and Analysis focuses on quantitative tools and techniques while explaining and exploring their application in a marketing context.  The curriculum provides an understanding of the relationship between marketing factors and variables and the consumer.  In addition, you will learn how to analyze data using mathematical, probabilistic, and statistical tools to guide and support marketing-related decisions.  

Forming a foundation for the Market Research and Analysis concentration, the Marketing degree offers an understanding of current marketing theory and best practices.  Students learn to creatively and consistently identify and satisfy consumer needs while becoming more familiar with selling, advertising, and retailing in the Marketing field.

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