Find out more about Bachelor of Science in Marketing / Digital Marketing

Program Details

Post University offers an online Bachelor of Science in Marketing with a concentration in Digital Marketing.  This program offers a strong foundation in Marketing, helping students develop a thorough understanding of current marketing theory and best practices.  As technology changes, so do our relationships and interactions as a society and marketing professionals are some of the first to see these changes and have the opportunity to be part of a diverse field.  You will learn to creatively and consistently identify and satisfy consumer needs while also gaining skills in selling, advertising, retailing, marketing, and market research.  

The Digital Marketing concentration focuses on developing skills in brand management, customer loyalty, and audience engagement through diverse media and comprehensive marketing plans.  The curriculum emphasizes web development and design, social media engagement, mobile technologies, and search engine optimization while offering knowledge and skills in:

• Web Analytics
• Digital Content
• Email Marketing
• Online Automated Tools
• Viral Marketing

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