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The online AS in Marketing degree program from Post University provides students with the knowledge and skills they need to pursue marketing jobs in the areas of customer relationship management, marketing strategy development, and marketing trend analysis. Students gain job-oriented skills in direct marketing, social marketing, multi-cultural advertising, retailing, strategic marketing, market research, and sales promotions, and are prepared to:
Evaluate businesses’ operations and develop budgets
Establish, maintain and improve businesses’ images
Create formalized sales strategies and read verbal and non-verbal sales cues
Differentiate the dynamics of marketing/buying and the ethics of buyer-seller relationships
Measure the effectiveness of marketing strategies locally, nationally and globally
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